I extend my heartfelt best wishes to all contributors of this journal, which stands as a distinguished hallmark of scholarly excellence and pioneering innovation in the field of Commerce and Management.
As we navigate the complexities of the global business environment, it is imperative to foster a culture of innovation, critical thinking, and collaboration. This journal serves as a valuable platform for students, faculty members, researchers, and industry experts to share their research findings, insights, and experiences, thereby enriching our academic community and advancing knowledge in the discipline.
I would like to express my sincere appreciation to the Editorial Board, authors, reviewers, and all those who have contributed to the successful publication of this journal. Your unwavering dedication to academic excellence and commitment to knowledge dissemination are truly commendable.
I hope this journal inspires readers to engage in intellectual inquiry, challenge conventional perspectives, and explore new avenues of thought and research. As we continue our pursuit of excellence in Commerce and Management education, I am confident that our collective efforts will make a meaningful and lasting contribution to the business world and society at large.
I convey my best wishes for the continued success of this publication and trust that it will serve as a source of knowledge, inspiration, and innovation for years to come.
Thank you for your continued support.
Dr. Neerja Dhingra
(Editor-in-Chief)